HNST rebrands. The greenest denim in the world lands to USA

September 19, 2023

HNST's rebrands focusing on "elevated simplicity."

The brand is gaining recognition for its classic fits and vintage-inspired fabrics, available in a range of styles for both men and women.

What is HNST all about? Sustainability, recycled and vegan garments, low-impact washes. The company's strategy is to create a "silent movement" towards sustainable fashion, positioning itself as a "cool and understated luxury brand." Of course HNST is actively enagaging customers in recycling efforts: ever more events and partnerships are planned in the books to raise awareness and providing a unique experience to buyers.

With the new look and powerful message, HNST goes to the USA landing partners of the likes of Saks Fifth Avenue and American Rags.

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