Why hook up with us.

Yes the entrepreneurial support space is kind of crowded today. Oftentimes though you meet people full of good will and big brains, but who have not done the ride themselves. They have been bankers, consultants or successful managers in big corporations.

We can tell you, entrepreneuring is different, we have done the ride. We do it fresh!

Entrepreneurs for Entrepreneurs.

Bottom-line this tagline says it all. With fiets! Freshmen’s founder has built a business from scratch in 7 years to become rather big, think 250 people and 45 EUR M turnover. We did the start-up thing and the scaling thing in a short timeframe. We had our successes and our failures. In hindsight we are proud of some of the great things we did, but we made many mistakes as well. So will you, but with us by your side we sort of hope we can see it coming and avoid one or two. We know what it is to take risk and do the ride. The ride is wildly exhilarating, we would never want to go back to the (golden) cage. But, at the same time, the ride will bring you some significant ‘downs’ as well. Also there we want and can help. It is no coincidence that plenty or our mentors are kings and queens on the people-side of things.

So yes the entrepreneurial support space is kind of crowded today. Oftentimes though you meet people full of good will and big brains, but who have not done the ride themselves. They have been bankers, consultants or successful managers in big corporations. I can tell you, entrepreneuring is different, we have done the ride.

We are closely involved in the businesses we invest in. Hendrik and our mentors are there to support you.

Exchange with fellow entrepreneurs.

We create an ecosystem with more than a dozen teams active in the same market. All these teams are trying to improve customer lives and wellbeing. And yes, surprise surprise…, they do run into the same things. The struggle of getting attention in a crowded digital marketing, finding people and managing growing teams, having the occasional issues at home… It does help on all fronts to be surrounded by peers. Do not expect cookie cutter solutions from your peers, but be amazed by the power of Every quarter we get together on a specific topic, but there is also plenty of room to touch base informally with each other and learn.

Network.

Of course we bring a big network. As we are focused on B2C businesses and given our experience sort of our entire professional network is relevant to you and we are happy to bring it to you. The right contacts at the right time can catapult you a couple of years ahead, still today in the (over-)connected world we live in. In retail and consumer goods, particularly working out of Belgium, we do not think you could be in a much better place than with our network.

Skills.

Freshmen’s founder and mentors are very experienced in the B2C sector. We can help you craft your brands, uncover the science of the seemingly simple digital marketing, build your stories and so much more. In our careers we have funded all kinds of businesses with all kinds of funding. We know our way and can guide you in that.

In addition to the coaching we bring you this know-how in Freshmen dedicated training sessions and will be setting up shared services in the very near future.

Funding.

Oh yes, we do invest of course. We are not a consulting boutique. We help you and put our money where our mouth is. Without the equity stake it would not be half the fun. Ticket sizes? We are ok with starting out low, as long as there is clear ambition and hence funding needs in the 24 months after the initial investment. We can go up to a couple of millions in co-invest with our anchor investors.

So, who are we looking for?

We are not just banks. We want to guide and help you in the best possible way, but only if the skills, network and experience of our Freshmen mentors can be matched to your business. 

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