Who we are.

We are entrepreneurs for entrepreneurs.  We are experts in the consumer area.  With a solid mix of content and people skills we support you in building your teams and B2C business.  

Hendrik Winkelmans

Founder

HENDRIK IS...

father of 3 and Freshmen founder. He started out as a lawyer, pivoted to McKinsey consultant specializing in retail and consumer goods. Age 35 together with his wife Catherine, Hendrik founded fiets! In 7 years it grew into a chain employing 200 people. The business is now part of the Colruyt group. After selling the company in 2016, Hendrik started looking for entrepreneurial talent to invest and to help them grow, based on his own experience.

Wouter Torfs

Mentor

WOUTER HARDLY...

needs an introduction. Wouter is CEO of Schoenen Torfs, a family business which he has built with his team to be the strong omnichannel market leader in Belgium. Wouter’s passion are people and it reflects in Torfs’ 10 years in a row victory in the race for ‘best employer in Belgium’. Wouter brings his experience to Freshmen’s entrepreneurs. Coaching them to maintain perspective in rough times and thinking culture when preparing for scale-up.

Ahmed Hilami

Mentor

AHMED'S LIFESTORY...

reads like a novel. Migrating to Belgium from Morocco at age 12, than moving to West-Flanders a couple of years later he was thrown in the deep , having to learn 2 new languages in about 4 years time. After his studies he sold his 2nd hand car to be able to start his on-line printing business flyer.be. Today it employs about 100 people .

Diedrik Tas

Mentor

DIEDRIK BRINGS...

his strong analytical and strategic skills to Freshmen’s entrepreneurs together with a low key attitude helping them to see things in perspective. Diedrik is father of 1 and partner at McKinsey. As a bio-engineer Diedrik is extremely analytical. He combines this with a rare blend of EQ-capabilities. He plays double bass in Alltree and has a full-fledged music studio. Diedrik co-invested with Freshmen in Würst.

Christophe Degrez

Mentor

CHRISTOPHE PLAYED...

a key role in founding Zembro, and is owner of the Eyes & More franchise in Belgium. Christophe is father of 3 and CEO of Eneco Belgium. Christophe is at the forefront of sustainable energy and the recent movement Sign for my Future in Belgium. Personally he is very involved in spiritual searching and reads and practices Taoism. Christophe is an expert in building planet friendly businesses and sustainability marketing.

Christophe Vandoorne

Mentor

CHRISTOPHE HAS...

a very strong people network and brings his people skills to Freshmen entrepreneurs who are craving to grow their teams. Christophe is father of 3 and CEO at Korn Ferry Belgium and Luxemburg. Korn Ferry is the leading headhunter and HR business across the globe.

Want to join the team as a Mentor?

We are always looking for strong hands who have what it takes to help a founder’s dream become reality. Strong hands that want to ‘give something back’. Please fill in the form so we can get back to you and grab a coffee!

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