HNST is a global frontrunner in circular jeans. While the fashion industry is investing its time in greenwashing, HNST is really doing something about it. As a global first, HNST has set up a cradle-to-cradle production process that starts with the collection of old jeans and ends with brand new trousers made from recycled jeans. The entire jeans is also designed in such a way that she can easily get a 2nd and 3rd life later on. For example, the buttons can be unscrewed to make it easier to recycle the cotton. Furthermore, the jeans look fantastic and fit like a glove. You can really look in the mirror wearing them.
For this, HNST receives worldwide recognition with articles in Forbes Magazine, Elle and many others. Her founder, Antwerp engineer Tom Duhoux, is a sought-after speaker at circular fashion conferences. Before his career in fashion, Tom was a consultant in the circular economy. After 2 years of research & research, the brand will start commercialization in early 2019.
More details at http://www.letsbehonest.be.