Cake is the first app to make bank accounts profitable again. It offers automatic cashbacks to users based on their purchases. At the same time it provides targeted marketing opportunities and first-class intelligence on consumer behavior to brands and retailers.
To use it consumers don’t have to anything to do: Cake integrates as an overlay on top of their existing bank accounts. As a result, users get better insight in their financials, a monthly cash back and data dividend.
Cake is the brainchild of Davy Kestens, a serial tech entrepreneur who previously launched Spark Central in Silicon Valley, a venture that kept him on the West Coast for 7 years. Cake consists of a remote team of about 30 enthusiastic programmers and developers.